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~subject:"Print advertising"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Emotionale Werbung"
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Print advertising
Emotional branding
27
Emotionale Werbung
27
Advertising effects
8
Werbewirkung
8
Psychology of advertising
6
Werbepsychologie
6
Advertising
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Consumer behaviour
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Konsumentenverhalten
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Werbung
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USA
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United States
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Consumer attitudes
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Experiment
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Customer value
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Gender studies
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Humor
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Markenartikel
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Printwerbung
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emotional appeals
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Advertising music
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Hardeck, Dirk
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Liu, Yong
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Teichert, Thorsten
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Journal of advertising research
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Journal of marketing theory and practice
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten
;
Hardeck, Dirk
;
Liu, Yong
;
Trivedi, Rohit
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
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2
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
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