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~subject:"Procurement"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Business-to-business marketing"
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Procurement
Business-to-business marketing
2,046
B-to-B-Marketing
2,038
Lieferantenmanagement
1,127
Supplier relationship management
1,127
Relationship marketing
582
Beziehungsmarketing
577
Marketingmanagement
278
Marketing management
274
Electronic Commerce
231
E-commerce
230
Salespeople
213
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213
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210
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210
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160
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160
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159
Consumer behaviour
158
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158
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145
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138
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Kleinaltenkamp, Michael
3
Ritter, Thomas
3
Sharma, Arun
3
Adamson, Brent
2
Bird, Anna
2
Hallikas, Jukka
2
Johnston, Wesley J.
2
Makkonen, Hannu Sakari
2
Mojir, Navid
2
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2
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2
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2
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2
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2
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1
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1
Alghababsheh, Mohammad
1
Alonso-Garcia, Javier
1
Andersen, Otto
1
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1
Arshi, Tahseen Anwer
1
Ashnai, Bahar
1
Austen, Viola
1
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1
Bals, Lydia
1
Batra, Safal
1
Beeler, Lisa
1
Ben Abdelaziz, Fouad
1
Bertels, Victoria
1
Bonney, Leff
1
Boone, Derrick <Sr.>
1
Borchardt, Miriam
1
Brandão, Amélia
1
Brown, Neil
1
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1
Butt, Atif Saleem
1
Buvik, Arnt
1
Carr, Amelia
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of business & industrial marketing
7
Journal of business-to-business marketing
4
International journal of procurement management
3
Journal of marketing research
2
Journal of personal selling & sales management
2
Technischer Vertrieb
2
Benchmarking : an international journal
1
Business horizons
1
Cowles Foundation discussion paper
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
European research studies
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of digital banking
1
Journal of purchasing and supply management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
The journal of supply chain management : a global review of purchasing and supply
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
56
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1
Sources of information about suppliers used in purchasing processes on the B2B market
Urbaniak, Maciej
;
Cyplik, Piotr
- In:
European research studies
25
(
2022
)
2B
,
pp. 126-137
Persistent link: https://www.econbiz.de/10013532094
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
4
Impact of buying groups on buyer-supplier relationships : group-dyad interactions in business-to-business markets
Kumar, Alok
;
Shi, Huanhuan
;
Skiba, Jenifer
;
Saini, Amit
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1197-1220
Persistent link: https://www.econbiz.de/10014427563
Saved in:
5
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
6
Strategies to streamline supplier relationship management during crises : lessons learned from COVID-19 and future pathways
Butt, Atif Saleem
;
Alghababsheh, Mohammad
;
Arshi, …
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 3906-3924
Persistent link: https://www.econbiz.de/10014502516
Saved in:
7
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
8
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
9
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
10
Market share contracts in B2B procurement settings with heterogeneous user preferences
Mantena, Ravi
;
Saha, Rajib Lochan
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1290-1308
Persistent link: https://www.econbiz.de/10013164090
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