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~subject:"Product Placement"
~subject:"Rundfunkpolitik"
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Product Placement
Rundfunkpolitik
Fernsehprogramm
826
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826
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217
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208
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135
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133
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Doyle, Gillian
3
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Kruse, Jörn
3
Laussel, Didier
3
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3
Rathmann, Peggy
3
Sonnac, Nathalie
3
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2
Dens, Nathalie
2
Enke, Margit
2
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2
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The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
3
Tourism management : research, policies, practice
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
HWWA-Report
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Prometheus : critical studies in innovation
2
SpringerLink / Bücher
2
A BFI book
1
A Bantam book
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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1
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Diskussionsbeiträge zur Wirtschaftspolitik
1
European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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International journal of sport finance
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International tax & business lawyer
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Iranian economic review : journal of University of Tehran
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Journal of cultural economics
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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21
The demand for international football telecasts in the United States
Nalbantis, Georgios
;
Pawlowski, Tim
-
2016
Persistent link: https://www.econbiz.de/10014012985
Saved in:
22
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
23
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
24
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
25
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
26
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
27
Competition in the Broadcast market, program diversity, and movie demand patterns
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10010356838
Saved in:
28
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
29
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
30
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
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