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~subject:"Product management"
~subject:"Wahrnehmung"
~type_genre:"Handbuch"
~type_genre:"Mikroform"
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Product management
Wahrnehmung
Produktgestaltung
19
Product design
18
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Marktforschung
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Market research
4
Produktmanagement
4
Relationship marketing
4
Innovation
3
Produktentwicklung
3
Quality management
3
Qualitätsmanagement
3
Brand image
2
Consumer behaviour
2
Design
2
Environmental management
2
Fertigungsprogramm
2
Industriedesign
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Konsumentenverhalten
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Markenimage
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Master production schedule
2
Product differentiation
2
Produktdifferenzierung
2
Umweltmanagement
2
Absatzpolitik
1
Automotive market
1
Bildsprache <Informatik>
1
Body weight
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Business process management
1
Consumer goods marketing
1
Cost management
1
Cost-benefit analysis
1
Developing countries
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49
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Graue Literatur
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German
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Albers, Sönke
2
Akao, Yōji
1
Herrmann, Andreas
1
Hertel, Günter
1
Huber, Frank
1
Pischel, Jochen
1
Virt, Wilfried
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ECONIS (ZBW)
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1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
2
Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen
-
2000
Persistent link: https://www.econbiz.de/10001503071
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
4
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
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