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~subject:"Product placement"
~subject:"Rundfunkpolitik"
~subject:"Television advertising"
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Search: subject_exact:"Fernsehformat"
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Product placement
Rundfunkpolitik
Television advertising
Fernsehprogramm
824
Television programme
824
Deutschland
215
Germany
206
USA
136
United States
134
Fernsehen
133
Television
126
Theorie
98
Theory
98
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90
Media usage
87
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87
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87
Fernsehwerbung
86
Advertising effects
61
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61
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60
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60
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60
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60
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59
Privater Fernsehsender
59
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53
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51
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51
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50
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43
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43
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42
Filmproduktion
42
Broadcasting policy
41
Product Placement
40
Sportveranstaltung
39
Media economics
38
Medienökonomik
38
Sport
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55
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22
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22
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17
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15
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10
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4
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Pelsmacker, Patrick de
5
Dens, Nathalie
3
Doyle, Gillian
3
Gabszewicz, Jean Jaskold
3
Kent, Robert J.
3
Kruse, Jörn
3
Laussel, Didier
3
Papandrea, Franco
3
Rathmann, Peggy
3
Romaniuk, Jenni
3
Sonnac, Nathalie
3
Barrowclough, Diana
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chan, Fong Yee
2
Chattopadhyay, Amitava
2
Einstein, Mara
2
Enke, Margit
2
Etayo, Cristina
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Giallombardo, Giovanni
2
Hibberd, Matthew
2
Jayapal, Jegan
2
Jiang, Houyuan
2
Lajos, Joseph
2
Matthes, Jörg
2
Miglionico, Giovanna
2
Mühl-Benninghaus, Wolfgang
2
Nalbantis, Georgios
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Ordabayeva, Nailya
2
Pawlowski, Tim
2
Pethig, Rüdiger
2
Reijmersdal, Eva A. van
2
Rothbauer, Julia
2
Russell, Cristel Antonia
2
Shi, Yang
2
Swaminathan, Srinivasan
2
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Carnegie Commission on Educational Television
1
Center for the Study of Law and Economics <Saarbrücken>
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Hamburgisches Welt-Wirtschafts-Archiv
1
Institut für Wirtschaftspolitik <Hamburg>
1
John and Mary R. Markle Foundation
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Technische Universität Ilmenau
1
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Journal of advertising research
8
The journal of media economics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Engaging consumers through branded entertainment and convergent media
3
European journal of marketing : EJM
3
International journal of sport finance
3
Journal of marketing communications
3
Psychology & marketing
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Tourism management : research, policies, practice
3
CESifo working papers
2
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
Faculty & research / Insead : working paper series
2
HWWA-Report
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
JMM : the international journal on media management
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Prometheus : critical studies in innovation
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
A BFI book
1
A Bantam book
1
Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Center for the Study of Law and Economics
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
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ECONIS (ZBW)
157
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1
The Indonesia policy on television broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
2
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
3
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
4
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
5
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
6
Why is exclusivity in broadcasting rights prevalent and why does simple regulation fail?
Pouyet, Jérôme
;
Martimort, David
-
2022
Persistent link: https://www.econbiz.de/10013279591
Saved in:
7
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
8
Online first? : multi-channel programming strategies of German commercial free-to-air broadcasting companies
Telkmann, Verena
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 117-146
Persistent link: https://www.econbiz.de/10012696958
Saved in:
9
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
10
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
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