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~subject:"Psychology of advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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Psychology of advertising
Advertising effects
614
Werbewirkung
614
Advertising
142
Werbung
142
Consumer behaviour
134
Konsumentenverhalten
134
Internet marketing
114
Online-Marketing
114
Deutschland
83
Germany
83
Brand management
64
Markenführung
64
Theorie
53
Theory
53
USA
45
United States
45
Werbepsychologie
42
Marketing management
39
Marketingmanagement
39
Estimation
38
Schätzung
38
Social Web
36
Social web
36
Brand image
35
Markenimage
35
Market research
34
Marktforschung
34
Advertising planning
33
Werbeplanung
33
Target group
32
Zielgruppe
32
Brand
25
Markenartikel
25
Perception
24
Print advertising
24
Printwerbung
24
Wahrnehmung
24
Emotion
23
Fernsehwerbung
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237
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36
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30
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30
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27
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24
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English
31
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11
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Esch, Franz-Rudolf
3
Pelsmacker, Patrick de
2
Allexi, Katia
1
Baasch, Stefanie
1
Baker, William E.
1
Baranowski, Shelley
1
Bartmann, Benedikt
1
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1
Baumann, Axel
1
Beukeboom, Camiel
1
Bombe, Sandra
1
Castillo, Greg
1
Das, Enny
1
Dens, Nathalie
1
Domke, Anja
1
Duiven, Rolien
1
Fennis, Bob Michaël
1
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1
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1
Franz, Robert
1
Friebe, Holm
1
Fève, Frédérique
1
Gierl, Heribert
1
Gröppel-Klein, Andrea
1
Halkias, Georgios
1
Hamelin, Nicolas
1
Hansen, Flemming
1
Helnerus, Klaus
1
Hunecke, Marcel
1
Import, Michael
1
Janssens, Wim
1
Kaminsky, Anna
1
Kim, Kenneth E.
1
Kokkinaki, Flora
1
Koritos, Christos
1
Kyrousi, Antigone G.
1
Langweg, Armin
1
Lee, Angela
1
Magnac, Thierry
1
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Selling modernity : advertising in twentieth-century Germany
7
Breaking new ground in theory and practice
2
Cutting edge international research
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
/ Meinald T. Thielsch ... (Hrsg.)
1
Advertising in new formats and media : current research and implications for marketers
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Developing digital marketing : relationship perspectives
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Evolutionary psychology in the business sciences
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Gender, culture, and consumer behavior
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
Kellogg on advertising & media : the Kellogg School of Management
1
Marketing : metaphors and metamorphosis
1
Neuroscience and the economics of decision making
1
New business and regulatory strategies in the postal sector
1
New developments and approaches in consumer behavior research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Routledge handbook of strategic communication
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
Wirtschaftspsychologie : mit 21 Tabellen
1
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ECONIS (ZBW)
42
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1
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
Saved in:
2
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
3
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
4
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
5
Framing as a strategic persuasive message tactic
Kim, Kenneth E.
- In:
The Routledge handbook of strategic communication
,
(pp. 285-302)
.
2015
Persistent link: https://www.econbiz.de/10010468320
Saved in:
6
Are you involved? Are you focused? : the regulatory fit and involvement effects on advertisement effectiveness
Merdin, Ezgi
;
Seraj, Mina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 329-340)
.
2013
Persistent link: https://www.econbiz.de/10009773942
Saved in:
7
When self-referencing cues are harmful : the effects of "For You"-statements in advertisements on product attitudes
Bombe, Sandra
;
Gierl, Heribert
- In:
The changing roles of advertising : [extended versions …
,
(pp. 285-298)
.
2013
Persistent link: https://www.econbiz.de/10009773956
Saved in:
8
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
9
Marken - Werbung - Marktforschung : wie Psychologie das Marketing effizienter macht
Scarabis, Martin
-
2012
Persistent link: https://www.econbiz.de/10011387628
Saved in:
10
Is the selectivity hypothesis still relevant? : a review of gendered persuasion and processing of advertising messages
Nelson, Michelle R.
;
Vilela, Alexandra M.
- In:
Gender, culture, and consumer behavior
,
(pp. 111-138)
.
2012
Persistent link: https://www.econbiz.de/10009544243
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