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Backwaren
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Consumer behavior analysis : (a) rational approach to consumer choice
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Supply chain management : applications for manufacturing and service industries
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Increasing value in supply chain : color, image and typography of wafer product in Influencing customers' intention to purchase
Man, Mandy Mok Kim
;
Johannes, Stephanie
- In:
Supply chain management : applications for …
,
(pp. 231-243)
.
2016
Persistent link: https://www.econbiz.de/10011503335
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
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