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~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
11,909
Social web
11,909
Online-Marketing
4,287
Internet marketing
4,285
Consumer behaviour
3,972
Konsumentenverhalten
3,972
Virales Marketing
1,696
Social media
1,619
Beziehungsmarketing
1,573
Social network
1,543
Soziales Netzwerk
1,542
social media
1,483
Brand management
1,433
Markenführung
1,433
Online retailing
1,135
Online-Handel
1,135
E-commerce
1,128
Electronic Commerce
1,127
Communication media
1,096
Kommunikationsmedien
1,096
Brand image
866
Markenimage
866
Internet
814
Digitalisierung
716
Digitization
715
USA
665
United States
663
Web 2.0 technologies
658
Web 2.0-Technologien
656
Advertising effects
648
Werbewirkung
648
Media usage
647
Mediennutzung
647
Kundenintegration
623
Customer integration
622
Public relations
565
Öffentlichkeitsarbeit
565
Advertising
536
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1,969
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285
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3,035
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11
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3,046
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381
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381
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93
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92
Non-commercial literature
92
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67
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66
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66
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52
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52
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48
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26
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25
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3,025
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21
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Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
12
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Itani, Omar S.
10
Dwivedi, Yogesh Kumar
9
Flavián Blanco, Carlos
9
Hajli, Nick
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Bigné Alcañiz, J. Enrique
8
Schweidel, David A.
8
Ye, Qiang
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Kamboj, Shampy
7
Kim, Juran
7
Liang, Sai
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Rita, Paulo
7
Soutar, Geoffrey N.
7
Akram, Umair
6
Berger, Jonah
6
Casaló, Luis V.
6
Fernandes, Teresa
6
Haenlein, Michael
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Rahman, Zillur
6
Skiera, Bernd
6
Sohaib, Muhammad
6
Wallace, Elaine
6
Xie, Karen L.
6
Zhang, Jing
6
Alavi, Shirin
5
Aslam, Wajeeha
5
Carlson, Jamie
5
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Academy of Marketing
1
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Journal of business research : JBR
176
Journal of retailing and consumer services
95
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Information systems research : ISR
39
International journal of hospitality management
39
Tourism management : research, policies, practice
38
International journal of electronic marketing and retailing : IJEMR
37
Journal of marketing
34
Journal of management information systems : JMIS
33
Technological forecasting & social change : an international journal
33
Psychology & marketing
31
Business horizons
29
Electronic commerce research
29
Journal of promotion management : innovations in planning and applied research
29
Journal of strategic marketing
29
Journal of electronic commerce research : JECR
28
International journal of advertising : the review of marketing communications
27
Journal of marketing management : MM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
The journal of brand management : an international journal
27
International journal of business information systems : IJBIS
26
Journal of internet commerce
26
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
The journal of services marketing
23
International journal of technology marketing : IJTMkt
22
Journal of the Academy of Marketing Science
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of hospitality marketing & management
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of travel and tourism marketing
20
Cogent business & management
19
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ECONIS (ZBW)
3,046
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2941
Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009129701
Saved in:
2942
How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
Saved in:
2943
Exploring the factors of gastronomy blogs influencing readers’ intention to taste
Wang, Hsiu-yuan
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 503-514
Persistent link: https://www.econbiz.de/10009130592
Saved in:
2944
Born unequal : a study of the helpfulness of user-generated product reviews
Pan, Yue
;
Zhang, Jason Q.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 598-612
Persistent link: https://www.econbiz.de/10009423180
Saved in:
2945
How French innovators are putting the "social" back in social networking
Kramer, Larry
- In:
Harvard business review : HBR
88
(
2010
)
10
,
pp. 121-124
Persistent link: https://www.econbiz.de/10008667183
Saved in:
2946
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
2947
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
2948
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
2949
The impact of small business B2B virtual community commitment on brand loyalty
Simmons, Lakisha L.
;
Clayton, Russell W.
- In:
International journal of business and systems research
4
(
2010
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10003990452
Saved in:
2950
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
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