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~subject:"Relationship marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudie"
~type_genre:"Working Paper"
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Relationship marketing
Web 2.0 technologies
173
Web 2.0-Technologien
173
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71
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68
Soziale Software
30
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29
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27
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24
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23
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23
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22
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22
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21
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20
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15
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14
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ERIM report series research in management
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Internet economics
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Organisationskommunikation online : Grundlagen, Praxis, Empirie
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Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
-
2011
Persistent link: https://www.econbiz.de/10009299489
Saved in:
2
Groundswell : winning in a world transformed by social technologies
Li, Charlene
;
Bernoff, Josh
-
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
Saved in:
3
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat
-
2013
Persistent link: https://www.econbiz.de/10009769925
Saved in:
4
Social CRM in the airline industry : engaging the digital natives
Neises, Laura
-
2013
Persistent link: https://www.econbiz.de/10010255713
Saved in:
5
Leitfaden digitaler Dialog
Braun, Gabriele
(
ed.
)
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10014011753
Saved in:
6
Börse Berlin : Web 2.0-Plattform zur Kundenkommunikation [Invision Power IP.Board]
Stieglitz, Stefan
- In:
Wettbewerbsfaktor Business Software : Prozesse …
,
(pp. 247-266)
.
2011
Persistent link: https://www.econbiz.de/10008988048
Saved in:
7
Blogging to drive business : create and maintain valuable customer connections
Butow, Eric
;
Bollwitt, Rebecca
-
2010
-
1. print.
Persistent link: https://www.econbiz.de/10003888309
Saved in:
8
Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus
;
Wittrock, Max
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 73-86)
.
2010
Persistent link: https://www.econbiz.de/10008773260
Saved in:
9
Der virtuelle Kunde : das elektronische Gästebuch in der B2C-Kommunikation
Diekmannshenke, Hans-Joachim
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 175-195)
.
2008
Persistent link: https://www.econbiz.de/10003791377
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