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~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
Social Web
11,443
Social web
11,443
Online-Marketing
4,106
Internet marketing
4,104
Consumer behaviour
3,761
Konsumentenverhalten
3,761
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1,642
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1,642
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1,562
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1,516
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1,507
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1,506
social media
1,402
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1,388
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1,388
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1,093
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1,092
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1,083
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1,083
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1,066
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837
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801
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691
Digitization
689
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655
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653
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652
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650
Media usage
637
Mediennutzung
637
Advertising effects
613
Werbewirkung
613
Kundenintegration
600
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599
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543
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Harrigan, Paul
13
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11
Loureiro, Sandra Maria Correia
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Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Kamboj, Shampy
6
Rahman, Zillur
6
Rita, Paulo
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
4
Gensler, Sonja
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Grégoire, Yany
4
Haenlein, Michael
4
Haverila, Kai
4
Heinonen, Kristina
4
Kalra, Ashish
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Kim, Juran
4
Ko, Eunju
4
Luoma-aho, Vilma
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4
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4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
4
Rahman, Mohammad M.
4
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Journal of business research : JBR
93
Journal of retailing and consumer services
68
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
21
Technological forecasting & social change : an international journal
20
Business horizons
19
International journal of electronic marketing and retailing : IJEMR
18
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Journal of service management
17
The journal of services marketing
16
Journal of marketing communications
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
Journal of marketing management : MM
11
Psychology & marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
The journal of business & industrial marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
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ECONIS (ZBW)
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1501
Verlage auf dem Weg zu Enterprises 2.0
Simons, Anton
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
4
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003705020
Saved in:
1502
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
1503
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
1504
Corporate Blogs : Kundendialog im Netz mit hohem Anspruch
Fieseler, Christian
;
Fleck, Matthes
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
4
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003742508
Saved in:
1505
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
1506
Brand Communities
Hellmann, Kai-Uwe
;
Kenning, Peter
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
37
(
2008
)
11
,
pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
Saved in:
1507
How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.
;
Hartleb, Vivian
;
Blut, Markus
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
Saved in:
1508
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
Saved in:
1509
Consumer co-creation and situated creativity
Potts, Jason
;
Hartley, John
;
Banks, John
;
Burgess, Jean
; …
- In:
Industry and innovation
15
(
2008
)
5
,
pp. 459-474
Persistent link: https://www.econbiz.de/10003817762
Saved in:
1510
Customer relationship management in virtual communities
Porter, Constanze Elise
;
Donthu, Naveen
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
Saved in:
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