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~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Relationship marketing
Luxury goods
395
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395
Consumer behaviour
123
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Brand management
93
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93
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60
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Building consumer-brand relationship in luxury brand management
2
Global marketing strategies for the promotion of luxury goods
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business and finance : performance and management
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Globalization, institutions and socio-economic performance : macro and micro perspectives
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on the platform economy and the evolution of e-commerce
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Marketing-Controlling
1
Mehr Effizienz im Marketing
1
Post-COVID-19 perspectives on international business
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
3
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
The paradox of luxury in digitalization
Jaggi, Shamily
;
Gursimranjit Singh
;
Sheetal
- In:
Handbook of research on the platform economy and the …
,
(pp. 416-434)
.
2021
Persistent link: https://www.econbiz.de/10012705116
Saved in:
5
How to tailor customer experience according to cultural differences in the luxury hospitality industry
Lhuillier, Maxime
;
Gervais, Florence
- In:
Post-COVID-19 perspectives on international business
,
(pp. 160-191)
.
2021
Persistent link: https://www.econbiz.de/10012594397
Saved in:
6
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
7
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Lourenço, Vera Lúcia
;
Catarino, André
;
Fonseca, …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 158-177)
.
2021
Persistent link: https://www.econbiz.de/10012517962
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8
The usage of social networks and websites in international luxury brand communication : an example of the automotive sector
Arslandere, Murat
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 178-198)
.
2021
Persistent link: https://www.econbiz.de/10012517968
Saved in:
9
Impact of market orientation on customer performance and financial performance: findings from five-star hotels
Bilgin, Yusuf
;
Karakaş, Ayhan
- In:
Globalization, institutions and socio-economic …
,
(pp. 167-190)
.
2018
Persistent link: https://www.econbiz.de/10011972487
Saved in:
10
The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola
;
Sawhney, Mohanbir S.
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 133-154)
.
2016
Persistent link: https://www.econbiz.de/10011484684
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