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~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Relationship marketing
Social Web
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402
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
International journal of electronic customer relationship management : IJECRM
2
The new rules of social media series
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Cases on managing e-services
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Financial institutions and development
1
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1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Galileo Computing
1
Guru in a bottle
1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of social media management : value chain and business models in changing media markets
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Intelligent information systems
1
International journal of internet marketing and advertising : IJIMA
1
Internet economics
1
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1
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1
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1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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1
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1
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1
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1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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ECONIS (ZBW)
110
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1
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave
;
Rosenbluth, Mallorie
;
Riedinger, Meg
-
2015
-
Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
Saved in:
2
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
3
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
4
Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Faber, Ron
;
Prestin, Sönke
-
2012
Persistent link: https://www.econbiz.de/10009413392
Saved in:
5
Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
6
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
7
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
8
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
9
Smart business, social business : a playbook for social media in your organization
Brito, Michael
-
2012
Persistent link: https://www.econbiz.de/10009239961
Saved in:
10
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Metz, Adam
-
2012
Persistent link: https://www.econbiz.de/10013469416
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