Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022
individual-level app-usage observations of 18,952 users. The findings show that game rewards increase user engagement … significantly over and above value rewards, leading to a lift in business value, especially when users become closer to both types … of rewards. However, the analysis also shows a dark side of gamification: when users enter a state of flow in the game …