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~subject:"Relationship marketing"
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Relationship marketing
Kundendaten
248
Customer data
223
Beziehungsmarketing
81
Consumer behaviour
65
Konsumentenverhalten
65
Datenschutz
63
Data protection
59
Data Mining
29
Deutschland
29
Germany
27
Computer-assisted marketing
26
IT-gestütztes Marketing
26
Kundenmanagement
26
Data mining
25
Marketing
23
Online-Marketing
21
Price discrimination
21
Big Data
19
Customer analysis
19
Electronic Commerce
19
Kundenanalyse
19
Preisdifferenzierung
19
Theorie
19
Theory
19
USA
18
United States
18
Customer Data
16
Direktmarketing
16
Internet marketing
16
Price Discrimination
16
Social Web
16
Social web
16
Business model
15
E-commerce
15
Kundendatenbank
15
Datenanalyse
14
Datenerhebung
14
Geschäftsmodell
14
Marketingmanagement
14
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Online availability
All
Undetermined
21
Free
8
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Article
50
Book / Working Paper
31
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
14
Book section
14
Hochschulschrift
12
Thesis
11
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
5
Collection of articles of several authors
5
Sammelwerk
5
Working Paper
5
Case study
2
Fallstudie
2
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
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Language
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English
58
German
24
Author
All
Saarijärvi, Hannu
4
Fader, Peter
3
Kuusela, Hannu
3
Plangger, Kirk
3
Birker, Benjamin
2
Breitner, Michael H.
2
Choe, Chongwoo
2
Cong, Jiajia
2
Dangelmaier, Wilhelm
2
Friedrich, Ina
2
Haag, Nils Christian
2
Helmke, Stefan
2
Jerath, Kinshuk
2
Kleindienst, Dominikus
2
Montecchi, Matteo
2
Schwarz, Torsten
2
Schwemin, Sarah
2
Uebel, Matthias
2
Wang, Chengsi
2
Warwitz, Claudius
2
Wirth, Stephan
2
Abbasi, Ahmed
1
Abedzadeh, Najmeh
1
Baetzgen, Andreas
1
Barko, Christopher D.
1
Baye, Irina
1
Becker, Jan U.
1
Bellenger, Danny N.
1
Blattberg, Robert C.
1
Bonacchi, M.
1
Burmann, Christoph
1
Carnein, Matthias
1
Castaldo, Sandro
1
Cheng, Julian Ming Sung
1
Coussement, Kristof
1
Cui, Geng
1
Do, Ben-Roy
1
Dobolyi, David
1
Dukes, Anthony
1
Dyché, Jill
1
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Institution
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Springer Fachmedien Wiesbaden
1
marketing-Börse GmbH
1
Published in...
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
Electronic markets : the international journal on networked business
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Business horizons
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Schriftenreihe Studien zur Wirtschaftsinformatik
2
SpringerLink / Bücher
2
Consumer information systems and relationship management : design, implementation, and use
1
DICE discussion paper
1
Discussion paper / Monash University, Department of Economics
1
E-marketing ; Vol. 1
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of operational research : EJOR
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Research
1
Handbook of research on retailer-consumer relationship development
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in quantitative marketing
1
Journal of business-to-business marketing
1
Journal of digital banking
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Marketing intelligence & planning
1
Performance measurement and management control : measuring and rewarding performance
1
Psychology & marketing
1
Reihe Electronic Commerce
1
Research
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe angewandtes B2B-Marketing
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
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ECONIS (ZBW)
81
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41
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin
-
2014
Persistent link: https://www.econbiz.de/10010348471
Saved in:
42
Utilizing the access value of customers
Lai, Puqing
- In:
Business horizons
57
(
2014
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10010243467
Saved in:
43
Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
Saved in:
44
Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
-
2013
Persistent link: https://www.econbiz.de/10011609318
Saved in:
45
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009672131
Saved in:
46
CRM in der Praxis : die Auswahl des passenden CRM ist gar nicht so einfach
Schwemin, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 341-359)
.
2013
Persistent link: https://www.econbiz.de/10009672875
Saved in:
47
Datenschutzrechtliche Aspekte bei CRM-Systemen
Wirth, Stephan
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2013
Persistent link: https://www.econbiz.de/10009672879
Saved in:
48
Erfolgreiche Einführung von CRM
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10009672881
Saved in:
49
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
50
Self-disclosure
Weijo, Henri
- In:
The Routledge companion to digital consumption
,
(pp. 346-355)
.
2013
Persistent link: https://www.econbiz.de/10009690720
Saved in:
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