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~subject:"Ressourcenorientierter Ansatz"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Collection of articles of several authors"
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Ressourcenorientierter Ansatz
Strategisches Management
Selling
4
Verkauf
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B-to-B-Marketing
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Behavioral Accounting
1
Behavioral accounting
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Business-to-business marketing
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Einzelhandel
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Negotiation techniques
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Performance management
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Performance measurement
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Performance-Management
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Performance-Messung
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Resource-based view
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Retail trade
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Möller, K. E. Kristian
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Parvinen, Petri
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and
sales
management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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2
Special section on enhancing sales force productivity
In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 46-82
Persistent link: https://www.econbiz.de/10003960745
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