//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Risk communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Baghi, Ilaria"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Risk communication
Konsumentenverhalten
15
Consumer behaviour
14
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Brand
4
Cause-related marketing
4
Crisis communications
4
Italien
4
Markenartikel
4
Public relations
4
Öffentlichkeitsarbeit
4
Cause-Related Marketing
3
Communication
3
Crisis management
3
Italy
3
Krisenmanagement
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Product counterfeiting
3
Produktpiraterie
3
Risikokommunikation
3
Apology
2
Bookkeeping process
2
Brand architecture
2
Brand equity (Consumer)
2
Brand portfolio
2
CSR
2
Cause related marketing
2
Counterfeiting
2
Customer-based brand equity
2
Dilution effect
2
Emotion
2
Fashion
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Italian
1
Author
All
Baghi, Ilaria
3
Antonetti, Paolo
2
Published in...
All
Economia / Richerche
1
Journal of business ethics : JBE
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chi può permettersi di dare la colpa? : una indagine empirica sull'efficacia dello scapegoating in risposta ad una crisi d'impresa
Baghi, Ilaria
-
2022
Persistent link: https://www.econbiz.de/10013273984
Saved in:
2
When blame-giving crisis communications are persuasive : a dual-influence model and its boundary conditions
Antonetti, Paolo
;
Baghi, Ilaria
- In:
Journal of business ethics : JBE
172
(
2021
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10012589055
Saved in:
3
How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications
Antonetti, Paolo
;
Baghi, Ilaria
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10012793418
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->