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~type_genre:"Case study"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
122
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Customer-centric marketing strategies : tools for building organizational performance
1
Innovation through knowledge transfer 2012
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Research on knowledge, innovation and internationalization
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Schriftenreihe Strategisches Management
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ECONIS (ZBW)
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1
Aktuelle Vergütungssysteme zwischen Logistikdienstleistern und ihren Kunden : auf dem Weg zu stabilen Geschäftsbeziehungen
Lindemann-Berk, Ruprecht
;
Stölzle, Wolfgang
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012178496
Saved in:
2
Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
3
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
4
KTP and m-commerce : innovation in the building industry
Crowther, Paul
- In:
Innovation through knowledge transfer 2012
,
(pp. 199-205)
.
2013
Persistent link: https://www.econbiz.de/10009742305
Saved in:
5
Inter-firm relations in SME clusters and the link to marketing performance
Lamprinopoulou, Chrysoula
;
Tregear, Angela
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 421-429
Persistent link: https://www.econbiz.de/10009272349
Saved in:
6
KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
Saved in:
7
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
8
Escaping the trap of low-cost production and high dependency : a case study of the internationalization networks of small subcontractors from the Baltic States
Jansson, Hans
;
Hilmersson, Mikael
- In:
Research on knowledge, innovation and internationalization
,
(pp. 225-247)
.
2009
Persistent link: https://www.econbiz.de/10003947296
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