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The marketing review
13
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ECONIS (ZBW)
13
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1
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
2
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
3
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
4
Examining SME engagement with local government clients : a design school model for the marketing of digital transformation services
Durkin, Mark
;
Perez, Eva
- In:
The marketing review
17
(
2017
)
3
,
pp. 259-281
Persistent link: https://www.econbiz.de/10011853762
Saved in:
5
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
6
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
7
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Saved in:
8
SME buying behaviour : literature review and an application agenda
Ozmen, Emre S.
;
Oner, M. Atilla
;
Khosrowshahi, Farzad
; …
- In:
The marketing review
13
(
2013
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10010200652
Saved in:
9
Case study : a new spin on cycling ; what is the market value of a name?
Kouznetsov, Alex
;
Wright, Christopher S.
- In:
The marketing review
13
(
2013
)
4
,
pp. 377-392
Persistent link: https://www.econbiz.de/10010346377
Saved in:
10
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
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