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~subject:"Sales"
~type_genre:"Article in journal"
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Search: subject_exact:"Key-Account-Management"
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of logistics : research and applications
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Sales failure : a review and future research directions
McGowan, Phillip
- In:
International journal of logistics : research and …
24
(
2021
)
1
,
pp. 23-50
Persistent link: https://www.econbiz.de/10012424778
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2
Top management involvement with key accounts : the concept, its dimensions, and strategic outcomes
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1146-1156
Persistent link: https://www.econbiz.de/10010439589
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3
Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.
;
Curasi, Carolyn Folkman
;
Boles, James S.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
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