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~subject:"Social Web"
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How to succeed in the digital age : strategies from 17 top managers
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Strategic customer relationship management in the age of social media
4
Computer-mediated marketing strategies : social media and online brand communities
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Handbook of social media management : value chain and business models in changing media markets
3
Organizations and social networking : utilizing social media to engage consumers
3
Strategic uses of social media for improved customer retention
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Digital and social media marketing : a results-driven approach
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Harnessing the power of social media and web analytics
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IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Leitfaden Online-Marketing ; [Bd. 1]
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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2
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1
A Research Agenda for Service Marketing
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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ECONIS (ZBW)
203
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
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5
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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6
Retrospective of the MCP-CE Conference in the period of 2004-2020
Anišić, Zoran
;
Suzić, Nikola
;
Medić, Nenad
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 313-334)
.
2023
Persistent link: https://www.econbiz.de/10014322034
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7
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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8
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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9
Analysis of Portugal's wine certifying entities' social networks as communication channels
Almeida, Carlos M.
;
Afonso, Carlos M.
;
Serra, Manuel
; …
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 121-160)
.
2023
Persistent link: https://www.econbiz.de/10014295109
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10
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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