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Social media
Web 2.0 technologies
1,739
Web 2.0-Technologien
1,739
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947
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947
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303
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292
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social media
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1
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1
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1
Alavi, Maryam
1
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1
Andrea Gudmundsdóttir
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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3
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2
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2
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2
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1
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1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
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1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European management journal
1
Finance research letters
1
Global business review
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HRM 4.0 for human-centered organizations
1
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International journal of energy sector management : IJESM
1
International journal of hospitality management
1
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1
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1
International review on public and non-profit marketing
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Journal of business ethics : JOBE
1
Journal of communication management : an international journal
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of econometrics
1
Journal of economic behavior & organization : JEBO
1
Journal of fashion marketing and management
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of monetary economics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Management Research Review
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ECONIS (ZBW)
63
Other ZBW resources
2
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Sustainability performance and social media : an explorative analysis
Russo, Sarah
;
Schimperna, Federico
;
Lombardi, Rosa
; …
- In:
Meditari accountancy research
30
(
2022
)
4
,
pp. 1118-1140
Persistent link: https://www.econbiz.de/10013330692
Saved in:
3
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
Saved in:
4
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy
;
Ling, Stephanie Lim Mei
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
5
#infertility : how patients can benefit from the public discussion of conversational taboos on social media
Grothaus, Jana
;
Köcher, Sören
;
Köcher, Sarah
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 944-956
Persistent link: https://www.econbiz.de/10014333408
Saved in:
6
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
7
The impact of internet articles on investor trading decisions by investor types : Evidence from Korean stock market
Cho, Hyunkwon
;
Choi, Ga-Young
;
Lee, Joonil
- In:
Finance research letters
56
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014473646
Saved in:
8
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
9
Threats to central bank independence : high-frequency identification with twitter
Bianchi, Francesco
;
Cram, Roberto Gómez
;
Kind, Thilo
; …
- In:
Journal of monetary economics
135
(
2023
),
pp. 37-54
Persistent link: https://www.econbiz.de/10014292076
Saved in:
10
SONIC: SOcial Network analysis with Influencers and Communities
Chen, Yi-Hsuan
;
Härdle, Wolfgang
;
Klochkov, Yegor
- In:
Journal of econometrics
228
(
2022
)
2
,
pp. 177-220
Persistent link: https://www.econbiz.de/10013441744
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