//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Marketing management
2,528
Marketingmanagement
2,528
Deutschland
350
Germany
348
Theorie
281
Theory
281
Beziehungsmarketing
258
Relationship marketing
258
Marketing
236
Brand management
202
Markenführung
202
Consumer behaviour
194
Konsumentenverhalten
194
USA
176
United States
176
Online-Marketing
170
Internet marketing
168
Social Web
136
Internationales Marketing
112
International marketing
110
KMU
108
SME
108
Strategisches Management
105
Innovation
93
Strategic management
87
Target group
86
Zielgruppe
86
Marktforschung
68
Welt
68
World
68
Market research
67
Public relations
66
Öffentlichkeitsarbeit
66
Marketing theory
65
Marketingtheorie
65
Advertising
63
Werbung
63
E-commerce
62
Electronic Commerce
62
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
126
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz im Buch
Case study
Conference paper
Article in journal
381
Aufsatz in Zeitschrift
381
Book section
121
Fallstudie
22
Collection of articles of several authors
18
Guidebook
18
Ratgeber
18
Sammelwerk
18
Aufsatzsammlung
14
Hochschulschrift
14
Graue Literatur
9
Non-commercial literature
9
Thesis
9
Konferenzbeitrag
7
Arbeitspapier
4
Lehrbuch
4
Working Paper
4
Konferenzschrift
3
Textbook
3
Collection of articles written by one author
2
Glossar enthalten
2
Glossary included
2
Interview
2
Sammlung
2
Conference proceedings
1
Einführung
1
Elektronischer Datenträger
1
Festschrift
1
more ...
less ...
Language
All
English
86
German
50
Author
All
Bauer, Hans H.
2
Bryant, Melchior D.
2
Camilleri, Mark Anthony
2
Friege, Christian
2
Große-Leege, Dirk
2
Ozuem, Wilson
2
Pennington, Robert
2
Ryan, Damian
2
Acikgoz, Fulya
1
Adeola, Ogechi
1
Akunuri, Jaya
1
Alarcón-del-Amo, María-del-Carmen
1
Alonso Dos Santos, Manuel
1
Antunes, Ana Cristina
1
Arnone, Laurent
1
Assadi, Djamchid
1
Baek, Eunsoo
1
Barnes, Nora Ganim
1
Beckmann, Jörg
1
Benavides, Cristóbal
1
Bender, Gunnar
1
Beyerhaus, Christiane
1
Bliestle, Sebastian
1
Boateng, Sheena Lovia
1
Booher, Dianna
1
Bosangit, Carmela
1
Breazeale, Michael
1
Brennan, Bernie
1
Bulmer, Sandy
1
Büffel, Steffen
1
Cauberghe, Veroline
1
Ceyp, Michael H.
1
Charoensukmongkol, Peerayuth
1
Chopra, Meenu
1
Chua Kok Seng
1
Cohen, Ivan K.
1
Cole, Jason
1
Colleoni, Elanor
1
Colot, Olivier
1
Constantinides, Efthymios
1
more ...
less ...
Institution
All
Haufe-Lexware GmbH & Co. KG
1
Published in...
All
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Digitale Kommunikation
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Handbook of research on integrating social media into strategic marketing
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Handbook of social media management : value chain and business models in changing media markets
2
Harnessing the power of social media and web analytics
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
2
Marketing analysis in sport business : global perspectives
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Social media in strategic management
2
Strategic corporate communication in the digital age
2
The behavioral enterprise
2
WEB 2.0 : Hype oder Substanz?
2
Application of gaming in new media marketing
1
Berichte aus der Betriebswirtschaft
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Conference proceedings Trends in Business Communication 2020
1
Contemporary research in e-branding
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital and social media marketing : a results-driven approach
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Digital transformation in business and society : theory and cases
1
E-marketing ; Vol. 1
1
E-marketing ; Vol. 3
1
E-retailing challenges and opportunities in the global marketplace
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
136
Showing
1
-
10
of
136
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
2
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
5
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
6
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
7
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
8
Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
Saved in:
9
Marketing communication and social media marketing in the social media era
Kurtuldu, Günay
-
2023
Persistent link: https://www.econbiz.de/10014517858
Saved in:
10
Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia
- In:
Digital innovations, business and society in Africa : …
,
(pp. 139-164)
.
2022
Persistent link: https://www.econbiz.de/10012821141
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->