Online reputation management in tourism : emerging themes, theories, problems, and solutions
Riccardo Rialti, Zuzana Kvítková and Tomáš Makovník
| Year of publication: |
2023
|
|---|---|
| Authors: | Rialti, Riccardo ; Kvítková, Zuzana ; Makovník, Tomáš |
| Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 3-25
|
| Subject: | Online reputation | user-generated contents | tourism management | tourism marketing | marketing strategy | visitors behavior | Tourismusmarketing | Tourism marketing | Social Web | Social web | Reputation | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Destinationsmanagement | Destination management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80382-375-120231001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284874