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~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Social web
Luxury goods
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Computer-mediated marketing strategies : social media and online brand communities
2
Global marketing strategies for the promotion of luxury goods
2
Sustainable Luxury : An International Perspective
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Breaking new ground in theory and practice
1
Building consumer-brand relationship in luxury brand management
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Handbook of research on global networking post COVID-19
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
New luxury management : creating and managing sustainable value across the organization
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
Social media for knowledge management applications in modern organizations
1
Strategic corporate communication in the digital age
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
3
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
4
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
5
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
6
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
7
The meeting place on social media for the luxury fashion industry to support and strategically communicate SDGs
Rangel-Perez, Celia
;
López, Belén
- In:
Handbook of research on global networking post COVID-19
,
(pp. 434-455)
.
2022
Persistent link: https://www.econbiz.de/10014228391
Saved in:
8
The usage of social networks and websites in international luxury brand communication : an example of the automotive sector
Arslandere, Murat
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 178-198)
.
2021
Persistent link: https://www.econbiz.de/10012517968
Saved in:
9
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
10
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
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