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~subject:"Social web"
~type_genre:"Book section"
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Mobile Marketing
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Analyzing the strategic role of social networking in firm growth and productivity
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Application of gaming in new media marketing
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Banken im Wandel : Direktbanken und Direct Banking
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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ECONIS (ZBW)
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1
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
2
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
3
Mobile advertising framework : format, location and context
Aslam, Bilal
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 53-74)
.
2020
Persistent link: https://www.econbiz.de/10012161786
Saved in:
4
Impact of digital advertising post-demonetization in India
Rathaur, Kamal Singh
;
Agarwal, Atul Kumar
- In:
Application of gaming in new media marketing
,
(pp. 215-235)
.
2019
Persistent link: https://www.econbiz.de/10011914196
Saved in:
5
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
6
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
7
Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.
;
Moorman, Marjolein
;
Verlegh, …
- In:
Digital advertising : theory and research
,
(pp. 259-284)
.
2017
Persistent link: https://www.econbiz.de/10011646120
Saved in:
8
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
9
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
10
Unterstützung von Push-Konzepten im E-Commerce durch Virtual Communities
Weiser, Bernd
;
Robra-Bissantz, Susanne
;
Schoberth, Thomas
; …
-
2003
Persistent link: https://www.econbiz.de/10001793762
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