Mobile advertising framework : format, location and context
Bilal Aslam, Heikki Karjaluoto
| Year of publication: |
2020
|
|---|---|
| Authors: | Aslam, Bilal ; Karjaluoto, Heikki |
| Published in: |
Business intelligence and analytics in small and medium enterprises. - Boca Raton : CRC Press, Taylor & Francis Group, ISBN 978-0-367-17388-3. - 2020, p. 53-74
|
| Subject: | Mobile advertising | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161786