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~subject:"Sponsoring"
~subject:"Veranstaltungswirtschaft"
~type:"article"
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208
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ECONIS (ZBW)
21
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The rise and potential fall of some tourism, hospitality and events journals
McKercher, Bob
- In:
Annals of tourism research empirical insights
3
(
2022
)
2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014286711
Saved in:
3
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
4
The InterACT Disability Arts Festival : creating revolutionary futures?
Walters, Trudie
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014319941
Saved in:
5
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
6
Herausforderungen an die Event- und Messeforschung im Kontext der Corona-Krise
Zanger, Cornelia
- In:
Events und Wege aus der Krise : "The New Normal" aus …
,
(pp. 23-43)
.
2022
Persistent link: https://www.econbiz.de/10013163154
Saved in:
7
Festival and event tourism research : current and future perspectives
Laing, Jennifer
- In:
Tourism management perspectives : TMP
25
(
2018
),
pp. 165-168
Persistent link: https://www.econbiz.de/10011840997
Saved in:
8
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
9
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
10
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
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