What about the event? : how do tourism leveraging strategies affect small-scale events?
Donna M. Kelly, Sheranne Fairley
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Kelly, Donna M. ; Fairley, Sheranne |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 64.2018, p. 335-345
|
| Subject: | Event leverage | Small-scale events | Tourism gain | Contingency theory | Event managers | Event-Marketing | Event marketing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Veranstaltung | Event | KMU | SME | Großveranstaltung | Big event | Kontingenztheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.09.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775007