It was never ours : formalised event hosting rights and leverage
Donna M. Kelly, Sheranne Fairley, Danny O'Brien
| Year of publication: |
2019
|
|---|---|
| Authors: | Kelly, Donna M. ; Fairley, Sheranne ; O'Brien, Danny |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 73.2019, p. 123-133
|
| Subject: | Event leverage | Formalisation | Event hosting | Event rights | Cricket World Cup | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.01.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004912