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~subject:"Sponsoring"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Search: ("Sportpolitik" OR "Fußballsport") AND NOT isPartOf:Wirtschaftsdienst
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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
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2
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
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