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~subject:"Strategic management"
~type_genre:"Guidebook"
~type_genre:"Sammelwerk"
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Strategic management
Advertising planning
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Werbeplanung
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Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
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2
Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
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Strategische Kommunikationsplanung
Szyszka, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003603455
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