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~subject:"Supplier relationship management"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Handbook"
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Search: subject_exact:"B-to-B-Marketing"
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Supplier relationship management
Theorie
B-to-B-Marketing
133
Business-to-business marketing
133
Deutschland
44
Germany
44
Business-to-Business-Marketing
32
Lieferantenmanagement
30
Beziehungsmarketing
16
Relationship marketing
16
Theory
15
Business network
14
Marketing
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Marketingmanagement
13
Marketing management
11
Brand management
9
Markenführung
9
Salespeople
9
USA
9
United States
9
Verkaufspersonal
9
E-commerce
8
Electronic Commerce
8
KMU
8
Market segmentation
8
Marktsegmentierung
8
SME
8
Vertrieb
8
Großbritannien
7
Lieferkette
7
Multinationales Unternehmen
7
Physical distribution
7
Supply chain
7
United Kingdom
7
Erfolgsfaktor
6
Industrie
6
Investitionsgütermarketing
6
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1
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26
Article
7
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Case study
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Article in journal
1,121
Aufsatz in Zeitschrift
1,121
Hochschulschrift
210
Thesis
185
Aufsatz im Buch
115
Book section
115
Bibliografie enthalten
78
Bibliography included
78
Graue Literatur
68
Non-commercial literature
68
Collection of articles of several authors
51
Sammelwerk
51
Fallstudie
27
Arbeitspapier
25
Working Paper
25
Lehrbuch
24
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22
Textbook
20
Conference paper
12
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12
Handbuch
7
Ratgeber
7
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6
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5
Reprint
5
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4
Übersichtsarbeit
4
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3
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3
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2
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2
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1
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1
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German
22
English
12
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Backhaus, Klaus
3
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Pepels, Werner
2
Ammann, Paul
1
Blythe, Jim
1
Boysen, Werner
1
Czech-Winkelmann, Susanne
1
Duysters, Geert
1
Echtelt, Ferrie E. A. van
1
Finch, John H.
1
Fuchs, Wolfgang
1
Geiger, Susi
1
Günter, Bernd
1
Günther, Armin
1
Harting, Christian
1
Hayward, Scott D.
1
Heger, Dominik K.
1
Hilmersson, Mikael
1
Holma, Anne
1
Jalkala, Anne
1
Jansson, Hans
1
Kapitza, Rüdiger
1
Kasi, Vijay
1
Kleinaltenkamp, Michael
1
Klinkers, Michael
1
Koch, Hope
1
Landwehr, Stefan
1
Lewis, Mark
1
Plinke, Wulff
1
Plötner, Olaf
1
Raff, Tilmann
1
Reinkemeier, Christoph
1
Ryynänen, Harri
1
Rätz, Diana
1
Salminen, Risto T.
1
Schneckenburger, Timo
1
Schradi, Philipp
1
Schultze, Ulrike
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
ERIM report series research in management
1
Engineering online library
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information - Organisation - Produktion
1
Journal of business market management : jbm
1
Management information systems : mis quarterly
1
Project management journal : PMJ
1
Reihe Electronic Commerce
1
Research
1
Research on knowledge, innovation and internationalization
1
SAM advanced management journal : amj
1
Schriften zum innovativen Marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
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ECONIS (ZBW)
33
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1
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
2
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
3
The hazards of sole sourcing relationships : challenges, practices, and insights
Lewis, Mark
;
Hayward, Scott D.
;
Kasi, Vijay
- In:
SAM advanced management journal : amj
78
(
2013
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010210414
Saved in:
4
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
5
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
6
Die Organisation des Preismanagements : eine empirische Analyse von Organisationsgestaltung und Entscheidungsprozessen im Preismanagement von B2B-Unternehmen
Schradi, Philipp
-
2012
Persistent link: https://www.econbiz.de/10013430979
Saved in:
7
Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces
Koch, Hope
;
Schultze, Ulrike
- In:
Management information systems : mis quarterly
35
(
2011
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10008905433
Saved in:
8
Business-to-business marketing
Brennan, Ross
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10013551029
Saved in:
9
Elektronische Marktplätze : E-Business im B2B-Bereich ; mit 16 Tabellen
Voigt, Kai-Ingo
;
Landwehr, Stefan
;
Zech, Armin
-
2003
Persistent link: https://www.econbiz.de/10001748049
Saved in:
10
Relationship development in business triads : case studies in corporate travel management
Holma, Anne
- In:
Journal of business market management : jbm
4
(
2010
)
2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003975828
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