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~subject:"Supplier relationship management"
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Supplier relationship management
B-to-B-Marketing
3,424
Business-to-business marketing
3,424
Lieferantenmanagement
1,430
Relationship marketing
734
Beziehungsmarketing
730
Marketingmanagement
428
Marketing management
420
Electronic Commerce
334
E-commerce
328
Deutschland
295
Theory
294
Germany
292
Theorie
292
Verkauf
273
Selling
266
Brand management
262
Markenführung
262
Salespeople
256
Verkaufspersonal
256
Business-to-Business-Marketing
250
Consumer behaviour
202
Konsumentenverhalten
202
Marketing
188
Business network
186
Unternehmensnetzwerk
186
Social Web
182
Social web
182
Online-Marketing
164
B2B
160
Value creation
159
Betriebliche Wertschöpfung
158
Bundling strategy
157
Leistungsbündel
157
Customer satisfaction
156
Kundenzufriedenheit
156
Internet marketing
154
Customer value
140
Kundenwert
140
Innovation
134
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734
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144
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Article
1,169
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261
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1,086
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82
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53
Thesis
44
Collection of articles of several authors
33
Sammelwerk
33
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English
1,313
German
115
Polish
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Svensson, Göran
19
Kleinaltenkamp, Michael
16
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Jacob, Frank
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Homburg, Christian
5
Høgevold, Nils
5
Jalkala, Anne
5
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Infoteam Sales Process Consulting
2
Fördergesellschaft Marketing an der Universität Augsburg
1
Springer Fachmedien Wiesbaden
1
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Industrial marketing management : the international journal for industrial and high-tech firms
338
The journal of business & industrial marketing
150
Journal of business-to-business marketing
76
Journal of business research : JBR
72
SpringerLink / Bücher
12
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler Research
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
1,430
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281
When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? : an integration of process and modularization analysis
Wu, Mian
;
Liu, Yulong
;
Chung, Henry F. L.
;
Guo, Shoujia
- In:
Journal of business research : JBR
139
(
2022
),
pp. 843-854
Persistent link: https://www.econbiz.de/10013194420
Saved in:
282
How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying
;
Mao, Hongyi
;
Zhao, Taiyang
;
Wang, Valerie …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
Saved in:
283
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
284
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
285
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
286
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
287
Business models competition based on knowledge assets
Pereira, Leandro
;
Jerónimo, Carlos H.
;
Dias, Álvaro
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10013198077
Saved in:
288
Power negotiation on the tango dancefloor : the adoption of AI in B2B marketing
Keegan, Brendan James
;
Canhoto, Ana Isabel Domingos
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 36-48
Persistent link: https://www.econbiz.de/10013206403
Saved in:
289
Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ojansivu, Ilkka
;
Medlin, Christopher John
;
Andersen, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013206407
Saved in:
290
Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri
;
Roh, Taewoo
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233661
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