//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sustainable product"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sustainable product
Green marketing
1,008
Öko-Marketing
945
Consumer behaviour
581
Konsumentenverhalten
581
Umweltbewusstsein
430
Environmental consciousness
429
Öko-Produkt
403
Environmental management
284
Umweltmanagement
284
Nachhaltige Entwicklung
235
Sustainable development
235
green marketing
169
Marketingmanagement
140
Marketing management
137
Nachhaltigkeit
131
Sustainability
131
Corporate Social Responsibility
130
Corporate social responsibility
128
Advertising effects
106
Werbewirkung
106
Brand image
89
Markenimage
89
Werbung
84
Advertising
82
Brand management
69
Markenführung
69
India
57
Indien
56
Marketing
55
USA
55
United States
55
Eco-label
51
Umweltzeichen
51
Environmental policy
43
Umweltpolitik
42
sustainability
42
Hotel industry
37
Hotellerie
37
Welt
35
more ...
less ...
Online availability
All
Undetermined
195
Free
75
Type of publication
All
Article
342
Book / Working Paper
60
Journal
1
Type of publication (narrower categories)
All
Article in journal
324
Aufsatz in Zeitschrift
324
Aufsatz im Buch
16
Book section
16
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Hochschulschrift
3
Konferenzschrift
3
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
Handbook
1
Handbuch
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
394
German
8
Polish
1
Author
All
Bang Nguyen Viet
5
Khare, Arpita
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
Flynn, Andrea Godfrey
3
Han, Heesup
3
Iannuzzi, Al
3
Khan, Mohammed Naved
3
Kumar, Prashant
3
Lin, Jialing
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shabbirhusain RV
3
Ur Rahman, Saleem
3
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carrete-Lucero, Lorena de la Paz
2
Chang, Ching-hsun
2
Chen, Yenming J.
2
Chen, Yu-Shan
2
Chen, Yu-shan
2
Cheng, Ching-Chan
2
Cho, Yoon-Na
2
Chugan, Pawan K.
2
Colgan, David
2
Dahiya, Richa
2
Delmas, Magali A.
2
Duhan, Punita
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Esakki, Thangasamy
2
Filzah Md Isa
2
Firmansyah, Dian Andi
2
Fuentes, Christian
2
more ...
less ...
Institution
All
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
American Marketing Association
3
Springer Fachmedien Wiesbaden
2
Information Resources Management Association
1
Karl Blessing Verlag GmbH
1
Published in...
All
Business strategy and the environment
15
International journal of hospitality management
10
Journal of retailing and consumer services
7
Cogent business & management
6
International journal of consumer studies
6
International journal of green economics
6
Journal of international consumer marketing
6
Journal of marketing communications
6
Marketing intelligence & planning
6
European research studies
5
International journal of green economics : IJGE
5
International journal of production economics
5
Journal of business ethics : JOBE
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia-Pacific journal of business administration
4
International journal of contemporary hospitality management
4
Journal of Islamic marketing
4
Journal of business research : JBR
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Amfiteatru economic : an economic and business research periodical
3
Asia Pacific journal of marketing and logistics
3
Cleaner and responsible consumption
3
Global business review
3
Green consumerism : perspectives, sustainability, and behavior
3
Journal of Asia Pacific business
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business strategy
3
Journal of customer behaviour
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate social responsibility and environmental management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
403
Showing
71
-
80
of
403
Sort
Relevance
Date (newest first)
Date (oldest first)
71
Determinant factors influencing green purchase intention of millennials in Delhi/NCR and green consumer needs
Mahajan, Samriti
;
Gera, Rajat
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 402-422
Persistent link: https://www.econbiz.de/10014430798
Saved in:
72
Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer
;
Gupta, Amit
;
Gaur, Vidhu
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
Saved in:
73
How to arrange assortments available in green alternatives : displaying products by green attributes
Yao, Feisi
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 867-879
Persistent link: https://www.econbiz.de/10014326267
Saved in:
74
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
75
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
76
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
77
Factors influencing green purchase behavior among millennials : the moderating role of religious values
Muhammad Asif Qureshi
;
Khaskheli, Asadullah
;
Qureshi, …
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1417-1437
Persistent link: https://www.econbiz.de/10014314569
Saved in:
78
Green is in fashion : eco-design and circular economy strategies in the fashion industry
Chamorro Mera, Antonio
;
Robina-Ramírez, Rafael
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 49-63)
.
2023
Persistent link: https://www.econbiz.de/10014320630
Saved in:
79
Want to be rewarded for recycling? : with RECICLOS you can!
Palacios-González, M. Manuela
;
Janita-Muñoz, M. Soledad
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 85-101)
.
2023
Persistent link: https://www.econbiz.de/10014320642
Saved in:
80
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->