Wettstein, Dominic; Suzanne Suggs, L.; Lellig, Christiane - In: Journal of Social Marketing 2 (2012) 3, pp. 187-206
Purpose – Despite social marketing being widely adopted in English-speaking countries, there is limited evidence of it … globally. The purpose of this paper is to understand the level of knowledge and adoption of social marketing among alcohol …. Some 55 per cent of planners reported knowing about social marketing and 52 per cent reported using it in the reviewed …