//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Target group"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Target group
Marketing management
2,229
Marketingmanagement
2,229
Deutschland
295
Germany
295
Theorie
241
Theory
241
Beziehungsmarketing
233
Relationship marketing
233
Brand management
185
Markenführung
185
Consumer behaviour
182
Konsumentenverhalten
182
Internet marketing
162
Online-Marketing
162
Marketing
149
USA
147
United States
147
Social Web
124
Social web
124
International marketing
98
Internationales Marketing
98
KMU
94
SME
94
Innovation
81
Zielgruppe
74
Strategic management
73
Strategisches Management
73
E-commerce
59
Electronic Commerce
59
Marketing theory
59
Marketingtheorie
59
Public relations
58
Öffentlichkeitsarbeit
58
Advertising
57
Werbung
57
Market research
56
Marktforschung
56
Distribution channel
53
Vertriebsweg
53
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
74
Type of publication (narrower categories)
All
Aufsatz im Buch
Conference paper
Article in journal
132
Aufsatz in Zeitschrift
132
Book section
74
Hochschulschrift
20
Graue Literatur
18
Non-commercial literature
18
Thesis
16
Case study
14
Collection of articles of several authors
14
Fallstudie
14
Sammelwerk
14
Aufsatzsammlung
12
Arbeitspapier
10
Guidebook
10
Ratgeber
10
Working Paper
10
Lehrbuch
9
Textbook
6
Bibliografie enthalten
3
Bibliography included
3
Einführung
2
Konferenzschrift
2
Reprint
2
CD-ROM, DVD
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
review-article
1
more ...
less ...
Language
All
English
40
German
34
Author
All
Preuß, Klaus-Jürgen
3
Antony, Suresh Paul
2
Bruhn, Manfred
2
Helmke, Stefan
2
Kinra, Neelam
2
Lippmann, Ingo
2
Moorthy, Janakiraman
2
Murata, Hiroyuki
2
Uebel, Matthias
2
Andrea, Guillermo J. d'
1
Bayrle, Markus
1
Beckmann, Suzanne C.
1
Benavides, Cristóbal
1
Berlin, Marcus
1
Brinkmann, Mara
1
Burhanudin
1
Calder, Bobby J.
1
Camacho, Nuno
1
Camphausen, Rainer
1
Cha, Helen
1
Cline, Polly
1
Cova, Bernard
1
Dams, Vok
1
Davidson, Edith F.
1
Eitner, Carolin
1
Engel, Ellen
1
Enste, Peter
1
Erner, Michael
1
Freter, Hermann
1
Garcia-Collart, Tessa
1
Gbadamosi, Ayantunji
1
Gellings, Clark W.
1
Gupta, Ashish
1
Halder, Subhankar
1
Harrison, Paul
1
Head, Gabriela
1
Islam, Mohammad Mominul
1
Iyioluwa, Adeyinka Kehinde
1
Jackson, Michaela
1
Jan, Sumaira
1
more ...
less ...
Published in...
All
The silver market phenomenon : marketing and innovation in the aging society
4
A - N
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Handbook of research on ethnic and intra-cultural marketing
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Kellogg on marketing
2
Marketing management : a cultural perspective
2
Measuring and managing brands
2
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
2
AI-driven marketing research and data analytics
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Can Latin American firms compete?
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Complex AI dynamics and interactions in management
1
Corporate Banking : zukunftsorientierte Strategien im Firmenkundengeschäft
1
Corporate banking : zukunftsorientierte Strategien im Firmenkundengeschäft
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Global corporate citizenship
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of brand relationships
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbook on ethics and marketing
1
Handbook utility management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated marketing communication
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
2
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
3
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
Saved in:
4
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
5
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
6
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
7
Marketing ethics in context : the promotion of unhealthy foods and beverages to children
Jackson, Michaela
;
Harrison, Paul
;
Swinburn, Boyd
; …
- In:
Handbook on ethics and marketing
,
(pp. 354-386)
.
2015
Persistent link: https://www.econbiz.de/10011302040
Saved in:
8
Kommunikationspolitik für Gründungsunternehmen
Bruhn, Manfred
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 543-567)
.
2015
Persistent link: https://www.econbiz.de/10010531034
Saved in:
9
Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
Saved in:
10
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->