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~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Theorie
Kundenwert
1,526
Customer value
1,519
Beziehungsmarketing
925
Relationship marketing
925
Consumer behaviour
506
Konsumentenverhalten
506
Betriebliche Wertschöpfung
468
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468
Customer integration
266
Kundenintegration
266
Customer satisfaction
243
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243
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230
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230
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151
Marketingmanagement
151
Lieferantenmanagement
146
Supplier relationship management
146
Service-Dominant Logic
114
Service-dominant logic
114
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111
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111
Value co-creation
107
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104
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101
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82
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customer value
77
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71
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71
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67
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67
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60
value co-creation
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59
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Article
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Aufsatz in Zeitschrift
Hochschulschrift
61
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60
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56
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46
Book section
46
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12
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Ekinci, Yeliz
3
Kumar, V.
3
Uray, Nimet
3
Bauer, Hans H.
2
Bradlow, Eric T.
2
Fader, Peter
2
Hammerschmidt, Maik
2
Ülengin, Füsun
2
Albadvi, Amir
1
Andrade, Henrique Aguiar de
1
Araujo Ribeiro, Rodrigo Otavio de
1
Audzeyeva, Alena
1
Babin, Barry J.
1
Bachmann, Patrick
1
Barroso Castro, Carmen
1
Bayanjargal, Darkhijav
1
Bonfrer, Andre
1
Boniello, C.
1
Braehler, Matthias
1
Brodie, Roderick J.
1
Brähler, Matthias
1
Buhl, Hans Ulrich
1
Camp, Kerri
1
Caridà, Angela
1
Cepeda-Carrión, Gabriel
1
Chen, Bocheng
1
Chen, Jinyuan
1
Chen, Shao-Li
1
Chintagunta, Pradeep K.
1
Choy, King Lun
1
Colurcio, Maria
1
Conti, Tito
1
Cornelsen, Jens
1
Crittenden, Victoria Lynn
1
Croux, Christophe
1
Cuomo, M.T.
1
Czarniewski, Sławomir
1
Davaasuren, Batsukh
1
Driessen, Theo S. H.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of operational research : EJOR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Marketing theory
2
Operational research : an international journal
2
Yearbook of marketing and consumer research
2
Academy of Management perspectives : AMP
1
Benchmarking : an international journal ; BIJ
1
Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers
1
Cogent economics & finance
1
Computational Management Science : CMS
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economic and environmental studies : a journal for sustainable development ; E&ES
1
European journal of marketing : EJM
1
INFORMS journal on applied analytics
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of business innovation and research
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of forecasting
1
International journal of productivity and quality management : IJPQM
1
International journal of value chain management : IJVCM
1
Inventi impact: retailing & consumer services
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society
1
Kredit und Kapital
1
MSI reports : working paper series
1
Management decision : MD
1
Manufacturing & service operations management : M & SOM
1
Marketing intelligence & planning
1
Organizations and markets in emerging economies
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ECONIS (ZBW)
60
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31
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60
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31
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Saved in:
32
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
Saved in:
33
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
Saved in:
34
Planning for competitive customer value
Conti, Tito
- In:
The TQM journal : the international review of …
25
(
2013
)
3
,
pp. 224-243
Persistent link: https://www.econbiz.de/10009740257
Saved in:
35
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
36
The value of product variety when selling to strategic customers
Parlatürk, Ali K.
- In:
Manufacturing & service operations management : M & SOM
14
(
2012
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10009575889
Saved in:
37
Balancing market share growth and customer profitability : budget allocation for customer acquisition and retention
Tsao, Hsiu-yuan
;
Matthews, Lucy M.
;
Crittenden, …
- In:
Organizations and markets in emerging economies
3
(
2012
)
2
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009753438
Saved in:
38
Forecasting customer behaviour in a multi-service financial organisation : a profitability perspective
Audzeyeva, Alena
;
Summers, Barbara
;
Schenk-Hoppé, …
- In:
International journal of forecasting
28
(
2012
)
2
,
pp. 507-518
Persistent link: https://www.econbiz.de/10009582556
Saved in:
39
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
40
Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia
;
Barroso Castro, Carmen
; …
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
Saved in:
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