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~subject:"Theory"
~subject:"USA"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing mix"
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Theory
USA
Marketing management
117
Marketingmanagement
117
Marketing theory
18
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18
Brand management
14
Markenführung
14
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14
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13
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10
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Theorie
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996
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510
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374
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355
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355
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314
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314
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284
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249
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164
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164
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139
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139
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80
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74
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Acito, Frank
1
Bloomfield, Daniel
1
Bucklin, Louis P.
1
Butler, Patrick
1
Chou, Christine
1
Devinney, Timothy Michael
1
Doyle, Peter
1
Grönroos, Christian
1
Hoeffler, Steve
1
Jain, Subhash C.
1
Keller, Kevin Lane
1
Kerr, Gayle
1
Kuo, Jyh-huei
1
Langlois, Richard N.
1
Levitt, Theodore
1
Roberts, Harry V.
1
Robertson, Paul L.
1
Rotemberg, Julio
1
Saloner, Garth
1
Shapiro, Benson P.
1
Spiro, Rosann L.
1
Stewart, David W.
1
Strahle, William M.
1
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1
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International marketing ; Vol. 1
2
Michael Porter ; Vol. 4
2
The nature and scope of marketing research
2
Brand management ; Vol. 1
1
Corporate brand and corporate reputation
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 1
1
Strategy, structure and leadership
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
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Source
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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3
Strategy and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
Saved in:
4
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
6
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
7
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
;
Chou, Christine
;
Kuo, Jyh-huei
-
2009
Persistent link: https://www.econbiz.de/10003835920
Saved in:
8
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
9
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
10
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
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