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~type_genre:"Article in journal"
~type_genre:"Handbook"
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ECONIS (ZBW)
52
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41
Sponsored search and market efficiency
Dhar, Vasant
;
Ghose, Anindya
- In:
Information systems research : ISR
21
(
2010
)
4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
Saved in:
42
Finding relevant search engines results: a minimax linear programming approach
Amin, Gholam R.
;
Emrouznejad, A.
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
7
,
pp. 1144-1150
Persistent link: https://www.econbiz.de/10003992550
Saved in:
43
Estimating advertisers' values for paid search clickthroughs
Laffey, D.
;
Hunka, C.
;
Sharp, J. A.
;
Zeng, Z.
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
3
,
pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
Saved in:
44
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
45
Optimal reserve price for the generalized second-price auction in sponsored search advertising
Xiao, Baichun
;
Yang, Wei
;
Li, Jun
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 114-129
Persistent link: https://www.econbiz.de/10003926626
Saved in:
46
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
47
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
48
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
49
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
50
Effective and efficient classification on a search-engine model
Anagnostopoulos, Aris
;
Broder, Andrei
;
Punera, Kunal
- In:
Knowledge and information systems : an international journal
16
(
2008
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10003763183
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