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~subject:"Theory"
~type_genre:"Book section"
~type_genre:"Gutachten"
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Bespielte Medien
42
Pre-recorded media
42
E-commerce
11
Electronic Commerce
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10
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Albrecht, Carmen-Maria
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Bauer, Hans H.
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Haber, Tobias E.
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Heimbach, Petja
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Laband, Tom
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Pavlov, Oleg V.
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Handbook of corporate sustainability : frameworks, strategies and tools
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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ECONIS (ZBW)
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Customer resources and economic sustainability of online channels
Pavlov, Oleg V.
- In:
Handbook of corporate sustainability : frameworks, …
,
(pp. 161-183)
.
2011
Persistent link: https://www.econbiz.de/10008937338
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Viral Advertising
Bauer, Hans H.
;
Haber, Tobias E.
;
Albrecht, Carmen-Maria
; …
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 267-282)
.
2007
Persistent link: https://www.econbiz.de/10003566395
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3
Marktkommunikation mit digitalen Offline-Medien : CD-ROM, Terminals und transportable Systeme
Heimbach, Petja
- In:
Interaktive Werbung : Marketingkommunikation auf dem …
,
(pp. 23-70)
.
1996
Persistent link: https://www.econbiz.de/10001293898
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