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New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang
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2016
Persistent link: https://www.econbiz.de/10011528133
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Leveraging customer knowledge in open innovation processes by using social software
Kruse, Paul
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2016
Persistent link: https://www.econbiz.de/10011521979
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Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
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2016
Persistent link: https://www.econbiz.de/10011492107
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