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~subject:"Tourism marketing"
~type_genre:"Case study"
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Tourism marketing
Tourismusmarketing
73
Destination management
23
Destinationsmanagement
23
Tourismus
17
Tourism industry
13
Tourismuswirtschaft
13
Deutschland
10
Germany
10
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4
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Brand image
4
Brauerei
4
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4
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4
Customer satisfaction
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4
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4
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34
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Case study
Article in journal
2,900
Aufsatz in Zeitschrift
2,900
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494
Book section
494
Collection of articles of several authors
196
Sammelwerk
196
Graue Literatur
176
Non-commercial literature
176
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140
Konferenzschrift
74
Fallstudie
71
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69
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59
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42
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38
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38
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33
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32
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21
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3
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3
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English
55
German
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Cavaliere, Christina T.
4
Kline, Carol
4
Slocum, Susan L.
4
Giovanis, Apostolos
2
Kavoura, Androniki
2
Kefallonitis, Efstathios
2
Sigala, Marianna
2
Abfalter, Dagmar
1
Acharya, Baikuntha Prasad
1
Adjouri, Nicholas
1
Agiomirgianakis, George M.
1
Alber, Hansjörg
1
Andriotis, Konstantinos
1
Arsene, Octavian
1
Babu, A. Satish
1
Balmes, Frank Rainer
1
Baloglu, Seyhmus
1
Basarin, V. John
1
Belhassen, Yaniv
1
Berger, Philipp
1
Bethell-Bennett, Ian
1
Bhat, Sushma Seth
1
Biran, Avital
1
Birker, Laura
1
Björk, Peter
1
Bordelon, Bridget M.
1
Bormann, Katharina
1
Botoş, Andreea
1
Butler, Richard W.
1
Büttner, Tobias
1
Camilleri, Mark Anthony
1
Chekalina, Tatiana
1
Chhabra, Deepak
1
Chuang, Shu-tzu
1
Collison, Frederick M.
1
Cooper, Chris
1
Cooper, Christopher P.
1
Cox, Carmen
1
Dennis, Charles
1
Dietrich, Melanie
1
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International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
2
Springer Fachmedien Wiesbaden
1
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Tourism management : research, policies, practice
7
Journal of vacation marketing : an international journal
6
Contemporary geographies of leisure, tourism and mobility
3
SpringerLink / Bücher
3
Strategic marketing in tourism services
3
Journal of travel and tourism marketing
2
Schriftenreihe Strategisches Management
2
Springer proceedings in business and economics
2
Tourism planning & development
2
Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Bridging tourism theory and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
City branding : theory and cases
1
Driving innovation and business success in the digital economy
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
Heilbronner Reihe Tourismuswirtschaft
1
Journal of hospitality marketing & management
1
Managing change in tourism : creating opportunities - overcoming obstacles
1
Museen und Tourismus : wie man Tourismusmarketing wirkungsvoll in die Museumsarbeit integriert ; ein Handbuch
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Progress in tourism marketing
1
Research
1
Routledge advances in tourism
1
Routledge critical studies in tourism, business and management
1
Schriften zu Tourismus und Freizeit
1
Schriftenreihe Dienstleistungsmanagement: Tourismus, Sport, Kultur
1
Schriftenreihe Nachhaltigkeits-Management : Studien zur nachhaltigen Unternehmensführung
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
Theoretical and applied economics : GAER review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
Tourismus : Beiträge zu Wissenschaft und Praxis
1
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ECONIS (ZBW)
71
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41
Destination cross river
Rosenbaum, Alvin
- In:
Strategic marketing in tourism services
,
(pp. 265-285)
.
2012
Persistent link: https://www.econbiz.de/10009616279
Saved in:
42
Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, Metin
;
Baloglu, Seyhmus
-
2011
Persistent link: https://www.econbiz.de/10008757900
Saved in:
43
Pre- and posttrip factors influencing the visitor experience at a battlefield commemorative event : Gallipoli, a case study
Hall, John
;
Basarin, V. John
;
Lockstone-Binney, Leonie
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
4
,
pp. 419-429
Persistent link: https://www.econbiz.de/10009489778
Saved in:
44
Best practice marketing for regional tourism destinations
Cox, Carmen
;
Wray, Meredith
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 524-540
Persistent link: https://www.econbiz.de/10009374123
Saved in:
45
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
46
Montevideo city branding
Hartmann, Pablo
- In:
City branding : theory and cases
,
(pp. 175-178)
.
2011
Persistent link: https://www.econbiz.de/10008809254
Saved in:
47
The capacity of locally bound tourism firms to respond to climate variability and long-term change : qualitative case studies on organizational learning in the Austrian winter tour...
Helgenberger, Sebastian
- In:
Tourism planning & development
8
(
2011
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10009238202
Saved in:
48
Destination-marketing organizations facing the challenges of change
Lemmetyinen, Arja
- In:
Managing change in tourism : creating opportunities - …
,
(pp. 49-65)
.
2010
Persistent link: https://www.econbiz.de/10003944246
Saved in:
49
Schritte zur kulturtouristischen Positionierung eines stadtgeschichtlichen Museums : ein fiktives Fallbeispiel
Hieke, Katrin
- In:
Museen und Tourismus : wie man Tourismusmarketing …
,
(pp. 113-152)
.
2010
Persistent link: https://www.econbiz.de/10003945625
Saved in:
50
Wettbewerbsvorteil Kulturtourismus : innovative Strategien und Produkte
Kagermeier, Andreas
(
contributor
);
Raab, Fanny
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003927084
Saved in:
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