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~subject:"Tourismusmarketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
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Tourismusmarketing
Place marketing
122
Standortmarketing
122
Brand management
29
Markenführung
29
Tourism marketing
22
Deutschland
18
Germany
18
Tourism industry
10
Tourismuswirtschaft
10
Location policy
9
Standortpolitik
9
Regional business growth programme
7
Tourism
7
Tourismus
7
Wirtschaftsförderung
7
Regional policy
6
Regionalpolitik
6
Standortwettbewerb
6
Territorial competition
6
Tourism destination
6
Tourismusregion
6
Bavaria
5
Bayern
5
Big event
5
Brand image
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Großveranstaltung
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Italien
5
Italy
5
Location factor
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Markenimage
5
Region
5
Standortfaktor
5
Brand
4
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City marketing
4
Destination management
4
Destinationsmanagement
4
Event marketing
4
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4
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Accompanied by computer file
Aufsatz im Buch
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66
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66
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22
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5
Collection of articles of several authors
5
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5
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9
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Acharya, Manaswini
1
Arnould, Eric J.
1
Askegaard, Søren
1
Athanasula-Reppa, Anastasia
1
Avraham, Eli
1
Behn-Künzel, Ines
1
Beritelli, Pietro
1
Campelo, Adriana
1
Daskou, Sofia
1
Ferrari, Sonia
1
Fyall, Alan
1
Garrod, Brian
1
Gnoth, Juergen
1
Hedorfer, Petra
1
Hölzl, Barbara
1
Iaffaldano, Nicolaia
1
Ketter, Eran
1
Kjeldgaard, Dannie
1
Krishnan, Omkumar
1
Krösbacher, Sarah
1
Langanger, Dagmar
1
Masouras, Andreas
1
Michels, Harald
1
Mogaji, Emmanuel
1
Mohapatra, Subhalaxmi
1
Nafees, Lubna
1
Pacher, Matthias W.
1
Pechlaner, Harald
1
Ray, Nilanjan
1
Reremoser, Carina
1
Roy, Subhadip
1
Scherer, Roland
1
Schnurbein-Ströbel, Frank von
1
Tosun, Cevat
1
Tödter, Norbert
1
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Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Handbook on place branding and marketing
2
Progress in tourism marketing
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing places and spaces
1
Mediterranean protected areas in the era of overtourism : challenges and solutions
1
Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Trends and Issues in Global Tourism 2008
1
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ECONIS (ZBW)
22
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Research, education and tourism as place marketing tools : the case of the Jonian Dolphin Conservation in Taranto, Italy
Iaffaldano, Nicolaia
;
Ferrari, Sonia
- In:
Mediterranean protected areas in the era of overtourism …
,
(pp. 281-294)
.
2021
Persistent link: https://www.econbiz.de/10012513215
Saved in:
3
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
4
The state of the art : from country-of-origin to strategies for economic development
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011685126
Saved in:
5
Programmic authenticity : culinary place branding in Greenland
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Handbook on place branding and marketing
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011685159
Saved in:
6
How do tourists turn space into place? : a conceptualisation for sustainable place marketing
Gnoth, Juergen
- In:
Marketing places and spaces
,
(pp. 315-326)
.
2015
Persistent link: https://www.econbiz.de/10011441211
Saved in:
7
Factors influencing tourists' motivational determinants for promotion of tourism destination : an empirical assessment on rural tourism with special reference from Kamarpukur, West...
Ray, Nilanjan
- In:
Interdisciplinary perspectives on business convergence, …
,
(pp. 26-35)
.
2013
Persistent link: https://www.econbiz.de/10009778454
Saved in:
8
Synergien zwischen Standortmarketing, Wirtschaftsförderung und Tourismusmarketing
Scherer, Roland
- In:
Lebensqualität und Standortattraktivität : Kultur, …
,
(pp. 275-290)
.
2010
Persistent link: https://www.econbiz.de/10003961744
Saved in:
9
Entwicklung von Attraktionspunkten und Angeboten : die Entstehung des Archäologischen Parks Carnuntum
Pacher, Matthias W.
- In:
Strategische Produktentwicklung im Standortmanagement : …
,
(pp. 143-152)
.
2009
Persistent link: https://www.econbiz.de/10003853494
Saved in:
10
Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar
;
Nafees, Lubna
- In:
Brand research : [an outcome of the second …
,
(pp. 94-112)
.
2009
Persistent link: https://www.econbiz.de/10009623340
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