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USA
Event-Marketing
865
Event marketing
864
Consumer behaviour
230
Konsumentenverhalten
230
Sport event
146
Sportveranstaltung
146
Big event
136
Großveranstaltung
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96
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84
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76
Urlaubsverhalten
76
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75
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75
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71
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69
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65
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58
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58
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54
Marketingmanagement
54
Emotion
51
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49
Sport
48
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44
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44
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42
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Olberding, Julie Cencula
4
Cai, Liping A.
2
Fairley, Sheranne
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Li, Mimi
2
Ashley, Christy
1
Backman, Kenneth
1
Barbu, Florentina-Simona
1
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1
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1
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1
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1
Bressler, Martin
1
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1
Bui, M̃y
1
Carbone, Lewis P.
1
Carù, Antonella
1
Celly, Kirti Sawhney
1
Charlebois, Chris
1
Chaudhuri, Arjun
1
Chung, Kevin Y. C.
1
Cova, Bernard
1
Crowther, Philip
1
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1
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1
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1
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1
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1
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1
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1
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1
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Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
International journal of sport management and marketing : IJSMM
4
Journal of advertising research
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel and tourism marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Memorable customer experiences : a research anthology
2
Achieving excellence in stakeholder management
1
Applied financial economics letters
1
Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
Flagship marketing : concepts and places
1
Historical research in marketing management
1
International human resource development : learning, education and training for individuals and organizations
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of economics and business research
1
Journal of financial econometrics : official journal of the Society for Financial Econometrics
1
Journal of food products marketing
1
Journal of management inquiry
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing consumer services : factory or theater?
1
Nonprofit guide to going green
1
Services marketing quarterly
1
Sport, Business and Management : an international journal ; SBM
1
The global sport economy : contemporary issues
1
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ECONIS (ZBW)
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
2
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
Saved in:
3
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
4
Event management research : the focus today and in the future
Backman, Kenneth
- In:
Tourism management perspectives : TMP
25
(
2018
),
pp. 169-171
Persistent link: https://www.econbiz.de/10011840998
Saved in:
5
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 91-117)
.
2018
Persistent link: https://www.econbiz.de/10011926741
Saved in:
6
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
Saved in:
7
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
Saved in:
8
Managing and motivating event volunteers
Engelhardt, Liz
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 67-88)
.
2017
Persistent link: https://www.econbiz.de/10011567663
Saved in:
9
Collaborative governance of civic events : the case of the U. S. college world series
Krane, Dale
;
Ebdon, Carol A.
- In:
Social enterprise and special events : market-based …
,
(pp. 89-111)
.
2017
Persistent link: https://www.econbiz.de/10011567668
Saved in:
10
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
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