Successful start-up of a special event : laying the groundwork with market research and brand development
Douglas Olberding and Jay Jisha
| Year of publication: |
2017
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|---|---|
| Authors: | Olberding, Douglas ; Jisha, Jay |
| Published in: |
Social enterprise and special events : market-based approaches to mission-driven gatherings. - New York : Routledge, ISBN 978-1-138-94230-1. - 2017, p. 19-34
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| Subject: | Nonprofit-Organisation | Nonprofit organization | Veranstaltung | Event | Event-Marketing | Event marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567638