Promoting events through cause marketing, social media, and "gamification"
Year of publication: |
2017
|
---|---|
Authors: | Dillon, Katie ; Olberding, Julie Cencula |
Published in: |
Social enterprise and special events : market-based approaches to mission-driven gatherings. - New York : Routledge, ISBN 978-1-138-94230-1. - 2017, p. 37-51
|
Subject: | Nonprofit-Organisation | Nonprofit organization | Veranstaltung | Event | Event-Marketing | Event marketing | Online-Marketing | Internet marketing |
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