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~subject:"USA"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
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1
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
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2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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3
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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4
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
5
Supply market uncertainty : exploring consequences and responses within sustainability transitions
Knight, Louise
;
Pfeiffer, Alexandra
;
Scott, James
- In:
Journal of purchasing and supply management
21
(
2015
)
3
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011373068
Saved in:
6
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Product and process certification in imperfectly competitive markets : an application to the US pork markets
Nilsson, Tomas
-
2005
Persistent link: https://www.econbiz.de/10003905681
Saved in:
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