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~subject:"USA"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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ECONIS (ZBW)
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
2
Vom kalifornischen Drive-in zum Weltkonzern : die Geschichte von McDonald's und der Erfolg des Franchisekonzepts
Königs, Christoph
-
2012
Persistent link: https://www.econbiz.de/10009546096
Saved in:
3
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
4
Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
Saved in:
5
Burgerville, sustainability and sourcing in a QSR supply chain
Brown, Darrell
;
Berko, Phil
;
Dedrick, Patrick
; …
- In:
Case studies in sustainability management
,
(pp. 192-226)
.
2014
Persistent link: https://www.econbiz.de/10010378656
Saved in:
6
McDonald's
Intagliata, James
;
Kulick, Neal
- In:
Best practices in talent management : how the world's …
,
(pp. 155-176)
.
2010
Persistent link: https://www.econbiz.de/10003942129
Saved in:
7
A tight reign
Clardy, Alan
;
Beadle, Scott
- In:
The journal of management development
29
(
2010
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10009507608
Saved in:
8
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Larry
;
Kiddon, Joan S.
-
2009
Persistent link: https://www.econbiz.de/10003743736
Saved in:
9
None of us is as good as all of us : how McDonald's prospers by embracing inclusion and diversity
Harris, Patricia Sowell
-
2009
Persistent link: https://www.econbiz.de/10013489934
Saved in:
10
Southern Pizza, Inc. : the case of an innovative franchisee
Lopez, Tará Burnthorne
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003777340
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