//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Marketingtheorie
388
Marketing theory
386
Theorie
89
Theory
88
United States
81
Marketing management
60
Marketingmanagement
60
Consumer behaviour
52
Konsumentenverhalten
52
Marketing
49
Market research
35
Marktforschung
35
Economists
34
Ökonomen
34
History of economic thought
33
Ökonomische Ideengeschichte
33
Beziehungsmarketing
22
Relationship marketing
22
International marketing
18
Internationales Marketing
18
Brand management
14
Dienstleistungsmarketing
14
Markenführung
14
Services marketing
14
Poland
13
Polen
13
Deutschland
12
Germany
12
Nonprofit marketing
12
Nonprofit-Marketing
12
Selling
11
Verkauf
11
Bibliometrics
10
Bibliometrie
10
Brand
10
Markenartikel
10
Scientific method
10
Wissenschaftliche Methode
10
Advertising effects
9
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
70
Book / Working Paper
11
Type of publication (narrower categories)
All
Non-commercial literature
Reprint
Sammlung
Article in journal
148
Aufsatz in Zeitschrift
148
Aufsatz im Buch
90
Book section
90
Biografie
33
Biography
33
Collection of articles of several authors
28
Sammelwerk
28
Konferenzschrift
11
Conference proceedings
10
Lehrbuch
10
Textbook
10
Graue Literatur
9
Hochschulschrift
7
Thesis
7
Working Paper
7
Arbeitspapier
6
Bibliografie enthalten
5
Bibliography included
5
Conference paper
4
Konferenzbeitrag
4
Aufsatzsammlung
3
Glossar enthalten
3
Glossary included
3
Collection of articles written by one author
2
Mehrbändiges Werk
2
Multi-volume publication
2
CD-ROM, DVD
1
Elektronischer Datenträger
1
Handbook
1
Handbuch
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
79
German
2
Author
All
Jones, D. G. Brian
8
Dixon, Donald F.
3
Monieson, David D.
3
Shaw, Eric H.
3
Bagozzi, Richard P.
2
Bartels, Robert
2
Copeland, Melvin T.
2
Hollander, Stanley C.
2
Kotler, Philip
2
Levy, Sidney J.
2
Sheth, Jagdish N.
2
Tadajewski, Mark
2
Alderson, Wroe
1
Anttila, Mai
1
Arnold, Mark J.
1
Beckman, Theodore N.
1
Bloomfield, Daniel
1
Borden, Neil H.
1
Carsky, Mary L.
1
Clewett, R. M.
1
Converse, Paul D.
1
Coolsen, F. G.
1
Cornelissen, Joep D.
1
Cowan, Donald R. G.
1
Cox, Reavis
1
Crossley, Archibald M.
1
Cunningham, Ross M.
1
Dickinson, Roger
1
Doyle, Peter
1
Duncan, Delbert J.
1
Engle, N. H.
1
Erdman, Henry E.
1
Erickson, Lance-Michael
1
Fisher, James E.
1
Grether, E. T.
1
Grether, Ewald Theophilus
1
Harris, Garth E.
1
Henderson, Geraldine Rosa
1
Heß, Silke C.
1
Hinkel, Julia
1
more ...
less ...
Institution
All
American Marketing Association
3
Marketing-Centrum <Münster (Westf)>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
History of marketing thought ; Volume 3
8
The evolution of nonprofit marketing
3
Legends in marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
The nature and scope of marketing research
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Change management ; Vol. 3
1
Critical marketing : issues in contemporary marketing
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Proceedings series / American Marketing Association
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research papers on marketing strategy
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Työpapereita / F
1
Working paper / Indian Institute of Management, Ahmedabad
1
Working papers / Helsinki School of Economics : F / Helsingin Kauppakorkeakoulu
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conscious Capitalism : eine Analyse der Initiative und der Grundkonzeption dargelegt am Beispiel von Whole Foods Market
Veldung, Susanne
-
2017
Vor dem Hintergrund tiefgreifender gesellschaftlicher und wirtschaftlicher Veränderungsprozesse ergeben sich zunehmend Herausforderungen für die Unternehmens- und Markenführung. Dabei bestimmen zwei grundlegende Werte die Diskussion und eröffnen ein Spannungsfeld: Individualisierung -...
Persistent link: https://www.econbiz.de/10011625988
Saved in:
2
Is marketing a science : debate revisited
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471296
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
6
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
7
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
8
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
9
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
10
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->