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~subject:"United States"
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United States
Marketing management
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Marketing mix decisions : new perspectives and practices
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Bringing technology to market: trends, cases, solutions
3
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Driving traffic and customer activity through affiliate marketing
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Cisco's growth and business strategy
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Connected marketing : the viral, buzz and word of mouth revolution
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Does marketing need reform? : fresh perspectives on the future
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Engaging consumers through branded entertainment and convergent media
2
Global information systems : the implications of culture for IS management
2
Handbook of research on ethnic and intra-cultural marketing
2
Integrated marketing communication
2
Interactive and multi-channel marketing
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Michael Porter ; Vol. 4
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Sport marketing in a global environment : strategic perspectives
2
Strategic information systems ; Vol. 3
2
The Jossey-Bass handbook of nonprofit leadership and management
2
The nature and scope of marketing research
2
The silver market phenomenon : business opportunities in an era of demographic change
2
A handbook of corporate governance and social responsibility
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Advances in electronic marketing
1
Application of gaming in new media marketing
1
Assessing the extent of China's marketization
1
Bangladesh economy in the 21st century : selected papers from the 2008 and 2009 conferences on Bangladesh at Harvard University
1
Brand management ; Vol. 1
1
Breaking new ground in theory and practice
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Case studies in sustainability management
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Climate change and forests : emerging policy and market opportunities
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Competitive intelligence 2.0 : organization, innovation and territory
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Contemporary issues in business and financial management in Eastern Europe
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Corporate social responsibility : challenges, opportunities and strategies for 21st century leaders
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ECONIS (ZBW)
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The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
Persistent link: https://www.econbiz.de/10013419427
Saved in:
2
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
3
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
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4
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
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5
Marketing strategies and practices of women's soccer in the United States : historical perspective
Henderson, Chris
;
Leopkey, Becca
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 187-206)
.
2022
Persistent link: https://www.econbiz.de/10013475288
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6
Marketing strategies for the social good
Peña de León, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
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7
The role of transcreation in corporate communication : a case study in the US healthcare sector
Díaz-Millón, Mar
- In:
Innovative perspectives on corporate communication in …
,
(pp. 159-176)
.
2021
Persistent link: https://www.econbiz.de/10012543121
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8
Consequences of IFRS adoption : a myth or a reality -selected cases of adoption effects
Outa, Erick R.
- In:
Economics and political implications of international …
,
(pp. 47-65)
.
2016
Persistent link: https://www.econbiz.de/10011476019
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9
International Public Sector Accounting Standards (IPSAS)
Christiaens, Johan
;
Neyt, Simon
- In:
Public sector accounting
,
(pp. 23-62)
.
2015
Persistent link: https://www.econbiz.de/10010399674
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10
Social media marketing : tools and techniques
Prasad, Priyanka
;
Saigal, Pooja
- In:
Application of gaming in new media marketing
,
(pp. 202-214)
.
2019
Persistent link: https://www.econbiz.de/10011914193
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